Earlier this month we dipped our toes into streaming advertising, quite literally! At Climate First Bank, we are always seeking new ways to talk to broader audiences about values-based banking and our commitment to a more sustainable future. Moving your account to a values-based bank is one of the biggest things you can do to positively impact the environment and your community – and it can take less than 5 minutes to make the move!
A Vision for Change.
Climate First Bank is the world’s first FDIC-insured digital community bank founded to combat the climate crisis. And we don’t say that lightly. We’re on a mission to use our customers’ deposits as a force for good, by investing in initiatives that do good for communities and the environment such as renewable energy, education, affordable housing, and healthcare.
Expanding our reach through marketing campaigns like this one is an exciting opportunity for the Bank to amplify our message and attract customers who share our vision for a sustainable future.
The Message: Bank Like Tomorrow Depends On It.
Ken LaRoe founded Climate First Bank on the principle that finance should be a force for good. From day one, Climate First Bank has been net- zero and a member of 1% for the Planet. Through its 1% for the Planet partnership, the Bank has donated over $204,000 to environmental causes to date. In 2023, the Bank became a Certified B Corp, further recognition that the Bank is truly committed to changing finance for the betterment of people and the planet.
Ken LaRoe and the Bank’s marketing team crafted a message that spoke to our mission: To do the right thing for…
Many of us don’t know or understand the impact and influence of “where our money sleeps at night”. Our deposits can support activities that harm or help the planet and communities. Since the 2015 Paris Climate Agreement, the world’s largest 60 banks have poured over $5.5 trillion (with a T!) into the fossil fuel industry. The United Nations cites fossil fuels (that’s coal, oil, and gas) are the largest contributor to global climate change and they account for over 75% of global greenhouse gas emissions and nearly 90% of all carbon dioxide emissions.
Small changes with a big impact.
There is a lot of information out there about changes you can make to your lifestyle to reduce your carbon footprint. The Nature Conservancy offers a free carbon footprint calculator which we highly recommend taking a moment to do -, you could learn something new about your habits! Unfortunately, most of these handy tools forget about the impact of money. When you switch to a values-based bank, not only are you supporting local initiatives, but you’re also diverting your deposits away from being invested into harmful extractive industries like fossil fuels.
At Climate First Bank, we take great pride in our mission to use finance as a force for good. We report on our Impact every year in our Impact Report & we’re transparent about where we invest our customers’ deposits. In 2023, we originated over $152 million to mission-driven projects and companies including health & well-being, affordable housing, and environmental protection. We’ve used our customers’ deposits to deploy loans for solar panels to over 1,870 homes, helping many homeowners reduce their energy bills and their impact on the planet by switching away from fossil fuels.
Know where your money sleeps at night.
Switching to a values-based bank is an easy step to take on your journey to becoming more sustainable and supporting your community. Why not check out some of our products:
Don’t Just Bank. Bank Like Tomorrow Depends On It.
ARE YOU READY TO
As the nation’s first climate-focused bank, Climate First Bank is a full-service community bank offering both personal and commercial banking services. We are proud to serve our communities as we work together to promote sustainability and reverse the climate crisis.
Click below to open your account today!
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